Our story

Peninsula Limited, part of Meitav Group, provides credit solutions to businesses in Israel. Peninsula has grown out of our commitment to support business owners and fuel their growth. Following the economic boom of the past decade in Israel, the need for quick, professional business credit solutions outside of the banking system has grown exponentially, too.

This is at the core of what we do. Thanks to hard work, perseverance, creativity, and determination, Peninsula has become the leading non-bank solution for credit in Israel, with credit sources of over NIS 1 billion. Rated A by both S&P and Moody’s, we work hard to allow brilliant businesses to focus on their growth.

What we do

We believe credit starts with trust and a shared sense of purpose. We take our clients personally, and combine intimate familiarity with their unique needs and deep cross-industry understanding, to tailor bespoke credit solutions.

Since its founding, Peninsula has provided close to NIS 20 billion in credit to thousands of business owners. We recognize the potential of our clients and see it as our mission to help them realize it.

Our values

Mutual Respect

Few words from Micah

When I look back at my early days in the business world, I remember the difficulties, the obstacles, and the many challenges along the way, but no less important the hunger and ambition to succeed. If there is one thing that I have learned over the years, it is that every business owner needs someone to see him – the investment, diligence, talent, and the big heart that are at work 24/7.

But I also well remember the long meetings at the bank, the exhausting bureaucracy to plow through, and endless forms to fill – and that is exactly what I am here for: to see you at eye level and help push forward. Because we are “not a bank”. We are here to help your business grow and grow, as we have done for thousands of incredible businesses along the way.

We at Peninsula have great faith in the Israeli spirit, in Made in Israel entrepreneurship, industry, and construction. Keep this in mind: Over the years, I’ve met with thousands of business owners, and have learned that good businesses start with good communication – interpersonal communication based primarily on responsiveness, an open-mind approach, and mutual respect.

If you choose Peninsula as your business partner, rest assured that I will be personally available, at any time and about any issue. I have been fortunate to provide credit to thousands of good businesses in Israel and to personally take part in their growth. I will be happy to accompany you too, all the way to your business success.

My name is Mica Avni, CEO and Founder of Peninsula, and I invite you to view me as a true partner.

Let’s talk

If your annual turnover is up to ₪ 1 billion, we can help your business grow.