Eyal Lior
Deputy CEO

Eyal served as Sales and Business Development Director of a foreign bank in Tel Aviv and held several executive positions in sales and marketing at Halman Aldubi Group and Excellence Nessuah. He earned a BA in Economics and MBA from the University of Haifa. In his military service, Eyal served as Radar technician in the Air Defence Corps (reserve).

Yaron Amzaleg

Veteran business executive with vast experience in senior management roles. Yaron served as CEO of Arkia during the COVID-19 crisis, and previously as its CFO and deputy CEO. Before that, Yaron served as CFO at Sonol. Yaron was also Chief Economist at Granite Hacarmel (part of Azrieli Group) and senior financial advisor at Ernst & Young’s economic department. Yaron is a certified accountant with a BA in accounting and finance from the Hebrew University of Jerusalem. He served as a combatant and a commander in the Givati Brigade’s Orev unit.

Haim Lessin
VP Financing Agencies

Haim has extensive experience in establishing and managing businesses, especially in the credit industry. He owned and managed for 15 years a lending firm specializing in SMB financing. A senior risk manager and compliance officer with extensive knowledge and in-depth understanding of the legal and risk management fields.

Michael Keren
Legal Counsel, Corporate Secretary

Michael has extensive experience accompanying public and private companies covering legal aspects in a wide array of fields, including capital and debt raising, mergers and acquisitions, commercial transactions and insolvency proceedings. Before joining Peninsula, Michael was employed as an attorney in the Capital Markets and Securities Department at Pearl Cohen law firm. Before that, he served as an attorney in the Commercial and Capital Markets department at Yigal Arnon & Co law firm, where he accompanied Peninsula as an external legal advisor when it was listed at the Tel Aviv Stock Exchange. Michael has a B.A in Law from the University of Haifa.

רועי ממן
Roi Maman
Head of Credit Risk Department
עופרי ויס
Ofri Weiss
Director of Financing - Real Estate Developers and Diamond Dealers

Has 12 years of experience in the field of business credit, corporate finance, real estate and diamonds.
In his previous position, he served as director of the diamond sector at Union Bank of Israel Ltd., after holding various management positions in the department of business credit.
He holds a bachelor’s degree in business administration with a specialization in finance and IT from the College of Management and a master’s degree in business administration with a specialization in finance and the capital market from the Ono Academic Campus.

Lilach Senderovich
Head of Customer Relations

Lilach has over 15 years of experience in customer relationship management in the financial and insurance fields, at AIG and Bank Leumi. In addition, she worked in the mortgages department of Mizrahi-Tefahot Bank. As part of Lilach’s work in Peninsula, she established the customer service department, which provides fast, flexible, and simple service for Peninsula’s customers.

Sivan Perry
Director of Marketing

Sivan is a veteran marketer with broad experience in managing marketing operations of global companies (ATL + BTL), including digital marketing. Sivan holds a BA in Communication and Political Science from Tel Aviv University, and an MBA in Business Management and Marketing from the College of Management.

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