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Peninsula profits jump 75 % – what’s driving this surprising growth?

Peninsula reports impressive growth in Q1 2025, with sharp increases in profits and revenues. The company is expanding its credit portfolio and guarantees, and continues to execute its growth strategy in a competitive business market.
Peninsula published financial statements for the first quarter of 2025, which recorded a significant increase in net profit, reaching approximately NIS 17.5 million, an increase of approximately 75% compared to approximately NIS 10 million in the corresponding quarter last year. Net financing income also recorded a nice jump, with NIS 38.1 million compared to NIS 27.5 million in the corresponding period, an increase of approximately 39%.

Peninsula wraps up the fourth quarter and 2024

Net profit in the fourth quarter amounted to approximately NIS 15 million, compared to approximately NIS 12 million in the corresponding quarter last year. Net financing income in the fourth quarter amounted to approximately NIS 51.3 million, compared to approximately NIS 42.2 million in the corresponding quarter last year. The size of the customer credit portfolio continues to increase and stood at approximately NIS 1.613 billion as of December 31, 2024 and at approximately NIS 1.631 billion near the date of publication of the financial statements. The company has begun issuing financial guarantees and is expected to deepen this activity during 2025 – the total guarantees near the date of publication of the financial statements are approximately NIS 122 million.

 

Peninsula increased its credit portfolio by 50% and recorded record profit in 2021

The non-bank credit company, Peninsula, recorded a net profit of approximately NIS 68.7 million in 2021, an increase of approximately 7% compared to the previous year. This is despite the fact that net profit in the fourth quarter was less than a third compared to the last quarter of 2020, totaling approximately NIS 12.3 million.

 

Peninsula closes quarter with a 3x jump in net profit

Net interest income in the quarter stood at approximately NIS 31 million, an increase of approximately 130% compared to approximately NIS 13.5 million in the corresponding quarter last year.

“It will be a market for big guys, companies like Peninsula will become the names that everyone knows.”

Micha Avni, founder and CEO of the Peninsula Group, and chairman of the Israel Credit Companies Association, in an interview with Bizportal about his way of looking at the decline in interest rates in the market, the competition with the banks, the relationship with the controlling shareholder Meitav Dash, and is there a chance that non-bank credit companies will also succeed in the mortgage sector?

 

The banks’ smokescreen is eliminating competition in the credit market.

Under the auspices of the law: Banks cross-subsidize the costs of providing credit to their customers • The price is paid by small and medium-sized business owners who do not receive a complete picture of the situation

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Einav Flaid | Head of Customer Relations Department

Einav Plid has experience in telecommunications and pension sectors. She has over 12 years of extensive managerial experience in the fields of client relations, operations, and organization and methods. In her previous roles, she was responsible for cross-organizational processes involving the implementation of work procedures and information systems. Plid holds a Bachelor’s degree in Political Science from the Open University.

Ofri Weiss | VP of Strategic Clients and Marketing

Has 16 years of experience in the field of business credit, corporate finance, real estate and diamonds.
In his previous position, he served as director of the diamond sector at Union Bank of Israel Ltd., after holding various management positions in the department of business credit.
He holds a bachelor’s degree in business administration with a specialization in finance and IT from the College of Management and a master’s degree in business administration with a specialization in finance and the capital market from the Ono Academic Campus.

Roy Maman | Chief Risk Officer

Roy Maman has over 12 years of extensive experience in managing business credit. His career includes serving as a manager in the corporate department of a leading bank, as an analyst, and as a senior credit officer. In his previous role, he served as Head of Credit Risk at Peninsula. Maman holds a Bachelor’s degree in Economics from Tel Aviv University.

Michael Keren | VP Chief Legal Counsel

Michael has extensive experience accompanying public and private companies covering legal aspects in a wide array of fields, including capital and debt raising, mergers and acquisitions, commercial transactions and insolvency proceedings. Before joining Peninsula, Michael was employed as an attorney in the Capital Markets and Securities Department at Pearl Cohen law firm. Before that, he served as an attorney in the Commercial and Capital Markets department at Yigal Arnon & Co law firm, where he accompanied Peninsula as an external legal advisor when it was listed at the Tel Aviv Stock Exchange. Michael has a B.A in Law from the University of Haifa.

Nissim Laham | Chief Financial Officer (CFO)

Nissim Laham possesses vast experience as a CFO in various public and private companies. He has held roles as CFO and board member in numerous financial institutions (including financial organizations), holding companies, industrial firms, and commercial enterprises such as Meitav Investment House Ltd., Meitav Trade Ltd., Gaon Group Ltd., and Gaon Holdings Ltd. Laham is a certified public accountant (CPA) and holds a B.B. degree in Business Administration with a specialization in Accounting from the College of Management Academic Studies in Tel Aviv.

Yafit Yehuda | CEO of Real Estate Financing

Yafit Yehuda has over 20 years of extensive experience in managing and financing transactions, including real estate deals. She brings a deep familiarity with the financial and business sectors of the Israeli economy. Her career includes senior management roles in the Corporate Division of Mizrahi Tefahot Bank, as well as serving as Credit Manager in the Investment Division of Menora Mivtachim. She was also CEO of the Phoenix Value Urban Renewal Fund and currently serves as an external director at a public real estate company.

Jackie Cohen | Chief Executive Officer

Jacky Cohen brings extensive managerial and financial experience, along with a profound familiarity with the Israeli business landscape across all sectors. He is known for devising creative financial solutions. His career includes a distinguished tenure as a senior executive at Bank Hapoalim, where he held several prominent managerial positions. He led the Options Unit (MAOF), managed the Financial Products Department, and later transitioned to the Corporate Division, serving as a Client Relations Manager responsible for a capital markets team. He also managed the High-Tech, Industry, and Capital Markets sector and headed the Commercial Banking Division.
In the last five years of his career at the bank, Cohen served as Head of the Corporate Division. Following his departure from the bank, he became the CEO of a non-bank financial institution.