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Bizportal – 07/09/2021

“It will be a market for big guys, companies like Peninsula will become the names that everyone knows.”

Micha Avni, founder and CEO of the Peninsula Group, and chairman of the Israel Credit Companies Association, in an interview with Bizportal about his way of looking at the decline in interest rates in the market, the competition with the banks, the relationship with the controlling shareholder Meitav Dash, and is there a chance that non-bank credit companies will also succeed in the mortgage sector?

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Michael Peretz | Manager, Central & Southern Branches

Michael has over 25 years of extensive experience in the finance and credit sectors within the Israeli market. Throughout his career, he has held a series of professional and managerial positions, providing him with broad knowledge and in-depth understanding of the operations of leading companies across various business sectors. In his role as Manager of the Central and Southern branches, he is responsible for leading business activities in these regions, applying his professional expertise in managing complex credit operations and tailoring them to the evolving needs of clients and the market.

Ishay Baruch | Branch Manager - North Region

Ishay has approximately 20 years of experience in the non-bank credit sector, including over 15 years at Peninsula. Throughout his career, he has gained expertise in providing financial guidance to businesses and creating customized credit solutions, with a strong focus on building long-term client relationships. In his previous roles, he served as a Sales Manager at a factoring and credit voucher company and as an Account Manager at a mobile telecommunications company. Ishay holds a Master’s degree in Business Administration (MBA), and his professional reputation is built on combining deep financial knowledge with close, personalized client support throughout all stages of operations.

Elinor Peretz | Manager of Credit Guarantees

Has over 20 years of experience in the fields of business credit, foreign trade, diamonds and real estate.In the past, she held various managerial positions at Union Bank of Israel in the field of business credit and diamonds.In her previous positions at the company, she served as a diamond credit manager and credit risk manager.She holds a bachelor’s degree from the Open University and director training from Bar-Ilan University.

Einav Flaid | Head of Customer Relations Department

Einav Plid has experience in telecommunications and pension sectors. She has over 12 years of extensive managerial experience in the fields of client relations, operations, and organization and methods. In her previous roles, she was responsible for cross-organizational processes involving the implementation of work procedures and information systems. Plid holds a Bachelor’s degree in Political Science from the Open University.

Ofri Weiss | VP of Strategic Clients and Marketing

Has 16 years of experience in the field of business credit, corporate finance, real estate and diamonds.
In his previous position, he served as director of the diamond sector at Union Bank of Israel Ltd., after holding various management positions in the department of business credit.
He holds a bachelor’s degree in business administration with a specialization in finance and IT from the College of Management and a master’s degree in business administration with a specialization in finance and the capital market from the Ono Academic Campus.

Roy Maman | Chief Risk Officer

Roy Maman has over 12 years of extensive experience in managing business credit. His career includes serving as a manager in the corporate department of a leading bank, as an analyst, and as a senior credit officer. In his previous role, he served as Head of Credit Risk at Peninsula. Maman holds a Bachelor’s degree in Economics from Tel Aviv University.

Michael Keren | VP Chief Legal Counsel

Michael has extensive experience accompanying public and private companies covering legal aspects in a wide array of fields, including capital and debt raising, mergers and acquisitions, commercial transactions and insolvency proceedings. Before joining Peninsula, Michael was employed as an attorney in the Capital Markets and Securities Department at Pearl Cohen law firm. Before that, he served as an attorney in the Commercial and Capital Markets department at Yigal Arnon & Co law firm, where he accompanied Peninsula as an external legal advisor when it was listed at the Tel Aviv Stock Exchange. Michael has a B.A in Law from the University of Haifa.

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Nissim Laham | Chief Financial Officer (CFO)

Nissim Laham possesses vast experience as a CFO in various public and private companies. He has held roles as CFO and board member in numerous financial institutions (including financial organizations), holding companies, industrial firms, and commercial enterprises such as Meitav Investment House Ltd., Meitav Trade Ltd., Gaon Group Ltd., and Gaon Holdings Ltd. Laham is a certified public accountant (CPA) and holds a B.B. degree in Business Administration with a specialization in Accounting from the College of Management Academic Studies in Tel Aviv.

Yafit Yehuda | CEO of Real Estate Financing

Yafit Yehuda has over 20 years of extensive experience in managing and financing transactions, including real estate deals. She brings a deep familiarity with the financial and business sectors of the Israeli economy. Her career includes senior management roles in the Corporate Division of Mizrahi Tefahot Bank, as well as serving as Credit Manager in the Investment Division of Menora Mivtachim. She was also CEO of the Phoenix Value Urban Renewal Fund and currently serves as an external director at a public real estate company.

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Jackie Cohen | Chief Executive Officer

Jacky Cohen brings extensive managerial and financial experience, along with a profound familiarity with the Israeli business landscape across all sectors. He is known for devising creative financial solutions. His career includes a distinguished tenure as a senior executive at Bank Hapoalim, where he held several prominent managerial positions. He led the Options Unit (MAOF), managed the Financial Products Department, and later transitioned to the Corporate Division, serving as a Client Relations Manager responsible for a capital markets team. He also managed the High-Tech, Industry, and Capital Markets sector and headed the Commercial Banking Division.
In the last five years of his career at the bank, Cohen served as Head of the Corporate Division. Following his departure from the bank, he became the CEO of a non-bank financial institution.